How Market Pricing Makes Coworking Leases More Expensive

When deciding on a place to build your small business, there are a lot of factors to consider. Location, resources, and identity all play a part. The factor that ties these together is the cost of your office space. That’s why Headquarters took that into account when creating our pricing structure. 

Measuring the Market

When Headquarters first started, coworking spaces in Houston were limited.

We looked at the prices of executive suites in the city. Market pricing for executive office spaces is done by square footage and ends up being as small as possible, so building owners can maximize paying clients. With that in mind, we prioritized space when comparing that against cost.

Then we compared that with the costs of purchasing and renovating a facility that could house businesses, which made East Downtown the ideal location. Much of this part of town was built on manufacturing. As the economy shifted, many of these spacious factories were left abandoned. Resurrecting one of these buildings lets us respect the aesthetic and cultural history, while minimizing the cost of remodeling. 

A Standalone Model

It was easy to prioritize affordability by focusing on sustaining a single location. Unlike corporate coworking spaces, we don’t have to crowd the building to meet costs. We can charge a flat rate instead of pricing by square foot. This allows our tenants to get more options in customizing a space for them. We can also keep costs down on infrastructure, so amenities like internet, parking, and conference rooms won’t cost you anything extra. The main office for Headquarters is also in the building itself. As a result, we keep an eye on the building and listen to our tenants’ needs.

Prioritizing Productivity

One of the greatest benefits of coworking for smaller teams is boosting productivity. Many freelancers especially have difficulty focusing when working from home or communal spaces like cafes. Research has shown that the work environment has a significant impact on focus and efficiency. Not only that, but communication is made much easier by having a centralized working space. This means that you can work less while still accomplishing more. Read our case study here that shows the stats behind coworking and productivity.

Why we Strive for More

The creative culture of East Downtown is something that we want to foster. Having a space to work is essential for small businesses. The biggest obstacle for a growing business is a lack of consistency in resources. Rent, amenities, and utilities can fluctuate in price with traditional office spaces. Our flat rates for each suite we offer provides consistency in an ever changing field. As a local business, we want to make sure our service suits the needs of the community. We wanted price points that were affordable for a company like us. 

We welcome any aspiring creator or entrepreneur. Schedule a tour with us here and find a new home for your business.